Dovecot Studios asked me to design a series of signs to remind visitors to socially distance and to help them safely navigate the building as Dovecot re-opens now that lockdown restrictions are easing. The brief included posters, wall texts in vinyl, and circular floor stickers in a mixture of designs: one set following the Dovecot brand guidelines for the public spaces of the building, and one set in designed in the branding that I had previously developed for the Mid-Century Modern exhibition. As well as fitting in with the branding of each space, it was important that the designs clearly communicated their message, as their purpose is to safely direct the public around the space.
Above are some of the vinyl texts, floor stickers and posters that I designed for the public spaces of the building using elements of the Dovecot identity of Dovecot pink, the typeface Whitney and the two contrasting weights of underline. Below are the floor stickers that I designed in the identity that I developed for the marketing material of the exhibition, Mid-Century Modern: Art & Design from Conran to Quant, which is the exhibition that Dovecot will re-open to the public with.
You can see the identity that I created for Mid-Century Modern: Art & Design from Conran to Quant in this post.
Mid-Century Modern: Art & Design from Conran to Quant is at Dovecot, 10 Infirmary Street, Edinburgh EH1 1LT from 15 July 2020. www.dovecotstudios.com