Platform is the Edinburgh Art Festival’s annual showcase supporting artists in the early stages of their careers to make and present new work. Last year, the Art Festival invited me to refresh the Platform identity (which I had originally developed in 2015) to create a new look that draws on elements of the previous designs while offering a fresh new take that highlights the artists’ images. For previous editions of Platform, an 8 page folded leaflet has been the main focus; this year, I was asked to expand the design to include a 16 page booklet; exhibition graphics, signage and labels; print advertisements; digital advertisements; and a series of posters that will be displayed around the city.
The posters are 1016mm x 1524mm and are printed by JackArts. Each poster follows the same template with an image from the four participating artists: Rabindranath A Bhose, Mark Bleakley, Rhona Jack and Susannah Stark. I am really looking forward to spotting the posters around my hometown!
Image above: Mark Bleakley
Platform is selected from an open call by artist Ruth Ewan and curator Sophia Hao, and features four artists based in Scotland – Rabindranath A Bhose, Mark Bleakley, Rhona Jack and Susannah Stark – who have created new work which will be presented in this group show, which runs at the City Art Centre from 31 October to 29 November. Find out more about Platform here: www.edinburghartfestival.com
