Although I have worked with the Edinburgh Art Festival on many things, including catalogues and interpretation material for the EAF commissions programme, this is the first time that I have worked on the programme guide. Working very closely with Graham Webster, the marketing and communications manger at EAF, the guide was designed along branding guidelines and art direction by Freytag Anderson, the designers of the main EAF identity. The guide is 44 pages with a two panel throwout cover with a short fold on the right-hand side that reveals the yellow of the first page; it is typeset throughout in a mixture of ES Klarheit Grotesk and ES Klarheit Kurrent and the trim size is 148mm x 210mm.
The guide was launched online on 26 May and went to print a few days later. The guide was printed by Allander and is distributed by Out of Hand.
