James Brook / Design

Collective Satellites Exhibition Identity

I was asked to design an exhibition identity for Satellites, Collective’s development programme for emerging creative practitioners based in Scotland. The exhibition, pass shadow, whisper shade, brings together new work by the six participants in the 2024 programme: Clarinda Tse, Emelia Kerr Beale, Hannan Jones, Josie KO, Katherine Fay Allan and Rowan Markson. There was no lead image for the exhibition so the design brief specified a typographic approach using Collective’s font Circular Standard and a palette of colours that formed part of the branding created by Graphical House in 2014. Collective agreed that I could use a complimentary typeface alongside Circular Standard and I worked on a series of drafts experimenting with different typefaces. 

Initially there was no title for the exhibition, just the strapline Collective Satellites Programme 2024 with Satellites as the key word. I’ve always been interested in the tensions generated when a design aesthetic that is rooted in corporate identity is combined with contemporary visual art practice that is inherently anti-corporate – early iterations pursued this idea but on this occasion, I realised this approach was not appropriate. David Upton proposed the title pass shadow, whisper shade for the exhibition and the beautiful poetic feel of those words suggested to me a very different approach to the identity. I found that Freight Text Pro worked well alongside Circular Standard so I used it to typeset the title of the exhibition using the delicate light italic variation to amplify the literary/bookish feel to the words (The title in part comes from an Irish proverb, ‘Ar scáth a chéile a mhaireann na daoine’, meaning ‘people live in each other’s shadows’). I typeset the list of participating artists in the light version of the typeface and placed them – and the exhibition strapline – in an informal arrangement that gave a sense of movement in the design.

I experimented with various colours and treatments for the background using gradients of colours taken from the Collective branding. The background was looking rather flat and lifeless, so I started thinking about photographs that I had taken on my phone of shadows and light, which I thought might help create texture in it. I’m always a little cautious about using my own imagery in projects such as this, as it could be mistaken for a representation of work in the exhibition. However, once I combined the almost abstract image of shadows of foliage on a wall with the colours and gradients already in place in the background, something magical happened and the design came to life – though I was still apprehensive about using my own imagery. Fortunately, Collective agreed that this was the best treatment and the design fell in to place with the Collective logo, sponsor logos and secondary information typeset in Circular Standard arranged at the edges of the layout.

Although initially designed as an A3 format poster, the design was adapted to suit other formats such as a horizontal advert, email banners, and square imagery for social media. As always, once a kit of parts has been established and finalised it is relatively simple – and also rather satisfying – to adapt them to different uses. 


Wilhelmina Barns-Graham Trust Postcards

Here are two postcards that I designed for the Wilhelmina Barns-Graham Trust. The postcards are A6, 148 x 105mm, and were printed on a 350gsm recycled uncoated stock by Mixam. A modest job but good to work again with the Trust’s director, Rob Airey. Click here to see the book of poetry that I designed for the Trust in 2023.

 


National Galleries of Scotland – The Art Works

Here are some items that I designed for National Galleries of Scotland’s The Art Works, a project to deliver a sustainable new facility to care for, research and share Scotland’s renowned art collection. Working with Holly Yeoman, the Community Development Coordinator for The Art Works, I have designed wall panels for two murals in North Edinburgh, a map to guide visitors, and a leaflet that was produced for a series of community engagement events. Find out more about The Art Works by clicking here.


Shelagh Atkinson: Dig

Shelagh Atkinson: Dig: An Excavation of Mine

Published by the Women’s Art Library, 2024

Texts by Shelagh Atkinson, Stuart Duffin RSA, Dr Althea Greenan, and Colin R Greenslade

Designed by James Brook

Soft cover with flaps | 210 x 155 mm | 56 pages | Printed by Gomer, Wales, on Edixion Offset

It has been an absolute pleasure to collaborate on this publication with Shelagh Atkinson, a multi-disciplinary artist working across print, painting, drawing, photography, sound and mail art. In 2019 Atkinson was one of a small number of artists to be selected for an intensive programme run by Art360 Foundation in conjunction with Creative Scotland to support the development of her archive and legacy. In 2023, Art360 released a documentary film by award-winning filmmaker, David Bickerstaff, exploring the artist’s legacy. Following on from that award and film, this publication once again delves into the artist’s extraordinary archive of work.

The publication began as a series of conversations that started in Shelagh’s studio in Patriothall, Stockbridge. It’s always fascinating to visit an artist’s studio and to see work that is both finished and in progress alongside the other materials, objects and ephemera that inspire an artist’s practice. I was delighted to see a tape cassette of the eponymous Flying Lizards album from 1979 on Shelagh’s shelf – as a teenager, this album was a huge inspiration and I still find new references in its dense sound collages. Aside from music, Shelagh and I bonded over a wide range of topics including LGBTQ+ identities, left-wing politics, and working outside of the mainstream. 

It became clear in our conversations, and through looking closely at Shelagh’s work, that a conventional monograph or catalogue was not going to do justice to the breadth of her practice and that a linear chronological approach was not going to reveal the many inter-connections that are present in her work. I suggested that we should take a layered approach that aimed to create meanings by the juxtaposition of text and images (and ephemera). With hindsight, I can’t help but wonder if the cover of that Flying Lizards album with its densely-layered Xerographies by the artist and graphic designer Laurie-Rae Chamberlain was a subliminal inspiration.

We continued to have conversations and Shelagh started to send me images of her work. I had suggested that maybe a thematic approach, excavating subjects in her practice, would suit the arrangement of the book. We talked more about the idea of layering and, in my head, an idea of how the book might look started to appear. As much as I love talking about projects with artists, there is always a moment when I feel it is important to start sharing rough designs on screen as the ideas in my head may not match the artist’s ideas or represent the ideas that I have been attempting to articulate. Shelagh sent me a set of images and a text for the first section and I set about working up some visual roughs.

One of the many things in Shelagh’s practice that resonated with me is her use of stencil alphabets to create words in paintings, prints and drawings, to form a sort of handwriting. Using a full alphabet that Shelagh had drawn with two different sets of stencils, I created vectors of each letter that could be assembled to make words which could then be enlarged, coloured and adapted – these stencil letters formed the foundation of the design of the book. I used Shelagh’s stencil letters alongside the typeface Founders Grotesk, a more characterful – but still discreet – alternative to Helvetica that Shelagh has used on other projects.

The first section that I worked on was titled ‘Drawing’. As well as images, Shelagh gave me a short text to act as an introduction to the section and I was given free range to work up some ideas using the materials I had been given. I presented three versions to Shelagh: a fairly classic presentation of the works; a more ‘out there’ version; and finally a version that most closely resembled the ideas that had been brewing in my head. I was delighted that Shelagh went with the third version and it was this iteration, with some changes suggested by Shelagh, that formed the backbone to the design of the rest of the book. We had already agreed that the images would not be captioned (a list of works appears at the end of the book) so, aside from the page numbers, which are consistently placed, I was free to design each page in response to the works that Shelagh had selected for that spread, creating dialogues and connections between the images and texts.

I used coloured shapes with a palette of colours sampled from the works themselves to create abstract elements that frame the works alongside repetitions of texts, stencilled words, and details from other works such as drawings, scribbles, marks and glitches. Sometimes the layerings are dense, and sometimes they are stripped back. Through a series of exchanges of PDFs of the layouts between Shelagh and myself, I adjusted the designs until we were both happy with the result. The layout remained fluid throughout: works were moved around, new ones added, and some removed. Each section was designed separately, one at a time, building on from the design of the previous section. Sometimes I would return to the previous section adding elements from the latest section: there was a cumulative effect of layers as the book grew, section by section. Some sections arrived more easily while other sections took longer to settle – I really enjoyed this collaborative process and it gave me an opportunity to work more intuitively than usual, perhaps more like an artist – reflecting my roots as a painter – rather than as a graphic designer.

Dig: An Excavation of Mine is printed on Edixion Offset, an economical white uncoated paper that takes ink well which I have used in other projects. The paper has a softness about it that I felt was appropriate for the project, with perhaps a hint of a sketchbook about it. The book has a soft cover with flaps – the rear flap is glued at them top and bottom to form a pocket to hold one of Shelagh’s postcards, Holding Left, Left Holding. I was delighted to find that, when the finished book came back from the printer, it was completed and felt whole by the inclusion of Shelagh’s postcard. A true collaboration.



www.shelaghatkinson.co.uk


Moyna Flannigan: Space Shuffle

Moyna Flannigan: Space Shuffle

Published by Collective Gallery, Edinburgh, 2024

Edited by Jane Connarty and Sorcha Carey

Photography by John McKenzie

Designed by James Brook

Soft cover | 210 x 155 mm | 48 pages | Printed by Gomer, Wales, on Edixion Offset

Space Shuffle is the second publication that I have designed for the artist Moyna Flannigan, it was published by Collective Gallery to coincide with the artist’s exhibition, also called Space Shuffle, which ran from 28 June to 15 September 2024. Created in response to the unique context and architecture of Collective’s City Dome gallery, the exhibition featured figurative collages and embroidered cross-stitch works alongside an installation of paper sculptures. The book is a documentation of the exhibition and includes a text written especially for the publication by art historian Pia Gottschaller and an illuminating conversation between the artist and Collective’s director, Sorcha Carey.

The book was designed in close collaboration with the artist and Collective Gallery. As a starting point, I designed a logo that is set in Gridular, a typeface designed by Mark Bloom for CoType Foundry. The design of the typeface takes a cue from Wim Crouwel’s Architype Stedelijk typeface, and carries connotations of both the space age and of cross-stitched embroideries – both themes from the exhibition. The logo was typeset in uppercase only using the typeface’s alternate characters to give a monospaced appearance. For the title of the exhibition, I generated an outlined version of the typeface to create contrast between the artist’s name which was typeset as a solid version. The section openings were also typeset in Gridular, using the monospaced alternates but set in title case and with kerning to aid readability (Gridular was a bit clunky to read in the longer section titles, especially in upper case only). The rest of the book is typeset in Azo Sans, which is the typeface that I used in Matter – the first book that I designed for the artist – which sits very well with, and acts as a contrast to Gridular.

The layout was designed to be flexible and to accommodate images of different sizes and shapes, some full bleed and some with a border, some sitting on the underlying grid and some placed more intuitively. As the gallery wanted to include installation shots in the book, we worked on a very tight schedule, with the photographer John McKenzie booked in to photograph the gallery on the day that the exhibition opened to the public. Most of the material in the book had been put in place ahead of the exhibition opening with placeholders for the photographs of the installation. Once the installation shots were ready, I spent a constructive morning with Moyna and Sorcha at my computer to put the shots in place, moving images around to make the best dialogues between images and text.   

Space Shuffle is printed on Edixion Offset, an economical white uncoated paper that takes ink well and that has a pleasing soft texture. As with Matter, the cover is not laminated, which caused some concern with the printer about cracking on the folds of the spine but, happily, this did not happen and the book looks good and feels great in the hand. 

As always, it was a pleasure to work on the book with Moyna, an artist whose work I really admire, and with Sorcha Carey and Jane Connarty who I have previously worked with on several publications for the Edinburgh Art Festival. 

www.moynaflannigan.com 

www.collective-edinburgh.art




Perspectives Issue 5

Perspectives Issue 5: Collections and Conservation

Published by Haileybury, 2024 

Editor: Toby Parker 

Photography: Anya Campbell and Steve Beeston

Designed by James Brook 

210mm x 245mm | 48 pages | Printed on 150 gsm Edixion Offset with 300 gsm machine-sealed soft cover by Gomer, Wales 

This is the fifth issue of Perspectives, a magazine that I have designed since the first issue in 2022. The magazine is published by Haileybury School and was initiated from a desire to showcase the school’s heritage, current academic and cultural issues with new research about the school’s collections. Edited by Toby Parker, the Heritage Director and College Archivist at Haileybury, the magazine aims to examine the school’s role in a variety of cultural practices and issues, and to think critically about the way in which it interacts with other cultural institutions locally, nationally and globally.  

The design is based around a rigourous but flexible layout that can accommodate different types of information, giving each section of the magazine its own distinct identity. The basic layout is a three column grid with type arranged on one, two or three columns giving a variety that helps differentiate each article. Titles, body text and images are often hung from a guideline that runs through the magazine giving a sense of order which is occasionally broken to create emphasis or visual energy. Images are prioritised throughout the magazine, often at full bleed. I have used type at different sizes, weights and combinations to create interesting titles and headers, arranged in sometimes playful ways with the text and images.  

I created a palette of four colours that are used in rotation on the masthead and cover: ‘Perspectives Blue’, ‘Perspectives Gold’, ‘Perspectives Green’ and ‘Perspectives Red’. Designed to work together, different tints of these colours are used throughout the magazine to create a cohesive suite of colours with different moods and atmospheres that respond to images and the tone of individual articles in the magazine. The colours have been used in rotation and, on this fifth issue, is the first time that one of the colours has been repeated.

Over five issues, the design of the magazine has developed and adapted to accommodate different types of material but is still based on the basic three column grid that I designed for the first issue and still utilises my initial choice of typefaces, Calluna and Calluna Sans. The previous two issues had really pushed the layout and grid so, for this issue, I returned to some of the earlier layouts for inspiration to restore a sense of continuity and history. 




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