Pie Crust 101 is a project by Rethink Canada for the Pastry Training Centre of Vancouver. Pie Crust 101 is a pastry recipe printed on usable parchment (baking) paper with step-by-step instructions, illustrated by Ashley Ross. The parchment also includes a crust-rolling template. This is a really great idea: I love the fact that the pastry is made and rolled out on the parchment, saving a messy worktop, then goes in the oven with the pie to stop it sticking to the tray - so practical.
'Pie Crust 101' refers to a traditional Canadian recipe that has been used for generations.
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Lisa Nakamura
Copywriter: Jordan Cohen
Illustrator: Ashley Ross
Published: August 2010
