Here is the proof of a leaflet that I have designed for Platform, Edinburgh Art Festival’s showcase for Scotland based artists at the beginning of their careers. The 2019 edition, selected by artists Monster Chetwynd and Toby Paterson, brings together new work by Anna Danielewicz, Joanne Dawson, Harry Maberly and Suds McKenna.
I have designed four previous iterations of the leaflet, using a logo and identity that I originally developed in 2015. Each iteration had a different arrangement of the cover elements alongside a new cover colour, taken from the imagery within. For the fifth year of Platform, the Art Festival invited me to refresh the identity: I have created a new look that draws on elements of the previous designs with a new size, 210 x 165mm, that aligns it with the EAF commissions booklet that I am also designing. The new design includes the circles (taken from the colon that appears in Platform: 2019) with imagery selected from one of the four artists, in this instance, the work of Harry Maberly. I have used two typefaces, Freight Sans Pro and Adelle Sans, selected for their character and readability, and have used different weights of Adelle Sans to create a new logo that echoes the previous logo, which was set in Akzidenz Grotesk. Inside, the layout follows the design of the previous four iterations but the wider page size gives a feeling of space, prioritising images. The leaflet is being printed by Allander, Edinburgh, on Horizon Offset 170gsm.
Platform: 2019 opens on 25 July and runs until 25 August at The Fire Station at Edinburgh College of Art, 76-78 Lauriston Place, Edinburgh, EH3 9DE. Admission is free.
www.edinburghartfestival.com
