I was asked to design an A5 flyer for Yale Representation, specialists in selling books across the UK, to be inserted in the Yale Books Autumn Winter catalogue 2020, that would promote Yale Representation's services to bookshops and publishers. The flyer is double-sided with a photograph – taken by me – of a selection of books from publishers that Yale represent alongside text that I copy-edited from the Yale Representation website. I also came up with the straplines ‘Fantastic books from leading publishers’ and ‘Supporting Bookshops Promoting Publishers’. The flyer is set in the Yale typeface, an old style serif designed by Matthew Carter that was first released in 2004. The blue is adapted from the dark azure used in association with Yale University. The flyer was printed by 4-Print, a lithographic commercial printer in Surrey, on 100gsm uncoated paper – a nice contrast to the silk paper of the catalogue itself.
