Cover of Platform: 2021 Booklet

This is the cover of a booklet that I designed for Platform, Edinburgh Art Festival’s annual showcase for artists in the early stages of their careers, each year introducing audiences to a new generation of contemporary artists based in Scotland. Platform: 2021 has been selected from an open call by writer and producer Mason Leaver-Yap and artist Ciara Phillips working with festival director Sorcha Carey.

The four selected artists, Jessica Higgins, Danny Pagarani, Kirsty Russell and Isabella Widger will present new work as part of a group exhibition held at the Institut français d’Ecosse, Edinburgh EH1 1RF, from 29 July to 29 August.

The cover design is based on my 2019 refresh of the Platform identity (which I originally developed in 2015) with imagery selected from one of the four artists – in this instance,  a detail from a work by Isabella Widger. The leaflet is designed with two typefaces, Freight Sans Pro and Adelle Sans, selected for their character and readability. I used different weights of Adelle Sans to create the Platform logo which is centred on two circles (taken from the colon that punctuates Platform: 2021). The booklet is 210 x 165mm and was printed by Allander, Edinburgh, on UPM Fine Offset 170gsm. 

www.edinburghartfestival.com