Designed by James Brook for Madeira Interactive Technologies Institute and the Azorean Biodiversity Group at the University of the Azores, Portugal, 2022
In 2021, I was commissioned to design the visual identity and interface for an app that was developed as part of Guia de Campo (Field Guide), an environmental education research project. The central feature of the identity is the Guia de Campo logo, a circle split in to two equal parts along the horizon, and coloured blue and green – a simplified echo of the landscape of the Azores. The logo appears on a grey background with the name ‘Guia de Campo’ reversed out and typeset in Roboto regular, which fitted the design brief which had specified a clean, contemporary typeface.
A year after the app was completed and with the project coming to a close, I was invited to design a report about the Field Guide project based on the identity that I had developed for the app. The report was typeset in different weights of Roboto and used the three colours that I had specified for the app: blue, green and grey alongside illustrations by Carolina Celas, that had been used in other iterations of the project.
For a more in-depth discussion of my approach to the design of the visual identity for the interface of the app click here.
Project website: https://field-guide.info
