This is a logo that I designed for the writer Adrian Ross who had initially approached me to design a cover for his book, Sons of Great Men. During the design process for the cover it transpired that he also needed a simple personal logo; as a starting point, Adrian suggested a circle with his initials in lowercase. After trying out various typefaces (mostly ones that had literary or bookish connotations) that I set tightly within the circle and touching or overlapping the edges of it, I settled on Museo, a typeface that I have used before and like very much because if its distinctive quirky character.
When tightly spaced, some of the extended semi-slab serifs of Museo connect. Other than changing the width of the bar of the letter ‘t’ to make it connect to the serif of the ‘w’, this design came together almost by magic – a case of serendipity when the letters joined together, with the ‘w’ becoming a dynamic design element. The logo is designed in two weights, regular and bold – Museo 300 and Museo 700 – and in positive and negative versions so it can be used in multiple ways. Myself and the client are really pleased with the abstract quality of the logo, which transcends the initials themselves to become visually arresting and slightly enigmatic.
