These images are taken from Hembakat Är Bäs or Homemade is Best, a baking book created for Ikea by Swedish graphics agency Forsman & Bodenfors. The book breaks the mould of most baking books by presenting recipes in a new and playful way that focuses on the ingredients as much as the finished cakes. The book has won the award for graphics in the Brit Insurance Designs of the Year 2011 at the Design Museum.
I'm not totally sure about the way the food has been arranged; the pyramids of flour are particularly odd, it seems somehow unnatural to force food into shapes like that. The layout is so formal, rigid and staged that it seems to me to be counter-productive in establishing the idea of homemade. However, what I find really interesting is the link that is established between the ingredients and the finished cakes and biscuits. Baking is magical - ingredients are measured, combined in different ways, placed in an oven and transformed into a thing of wonder and pleasure: this book goes some way to showing that baking and cooking isn't just about the gratification of the finished thing but can be about the pleasure of process.