Sunday Roast reveals, in an economical way, the timescale involved in the process of cooking. I did not want to pastiche a newspaper design with headlines, mastheads etc – the format itself signifies a newspaper. The disposability of the format means that it can be annotated by the owner, torn up, spilled on etc – the opposite of high production value coffee table recipe books that prioritise looking over cooking. The newspaper format has many connotations, including the idea of the Sunday papers: a day of leisure and having time to read and to cook. Sunday Roast could be published weekly and given away by a butcher, with a different roast every week along with suggestions for seasonal accompaniments.
12 page black and white newspaper, 317mm × 457mm.