RSA Friends Membership Leaflet

I was asked by the RSA Friends to design a leaflet to encourage new members. The brief was to design something clean and contemporary that would appeal to a younger audience. From a selection of images sent by the RSA, I prioritised images that showed people of all ages engaging with art in a lively social situation. From the original copy that I was sent, I suggested a shorter strapline ‘Join the Friends’, that was a more direct invitation for readers to engage with the members shown in the photographs. I used the colour that I had previously used in my refresh of the RSA Friends logo alongside an extended palette of greys. I typeset the leaflet in Aktiv Grotesk, a typeface that sits well with the Akzidenz Grotesk that I used on the logo and that is particularly pleasing at a large scale where the subtleties of its design are revealed (my initial designs for the cover had a much larger strapline with a smaller image, which I felt was very striking, but this was adjusted at the request of the client). I especially enjoyed designing the application form and direct debit sections of this leaflet: it was an interesting challenge to work with such a lot of information and to think about how the user would engage with it. When the leaflet is displayed in the gallery, the ‘Join the Friends’ strapline is very eye-catching and visible from a distance: on the strength of this, the RSA Friends asked me to design a large vinyl banner that is displayed at events.

Dovecot Events Leaflet

Dovecot Events January-June 2018

Designed by James Brook for Dovecot Studios, 2018

Leaflet | 210 x 148 mm
Printed by Allander, Edinburgh, on Cocoon Offset 100% Recycled Paper

A simple two-sided leaflet for Dovecot acting as a supplement to the What’s On guide, with a design based on the template that I created for the guide and using colour and typography in several weights and styles of Dovecot's ‘official’ typeface, Whitney, to create a hierarchy of information. The circular logo on the front was designed to link the events leaflet with the Dovecot venue hire logo and materials that I had previously designed.




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